This week we are looping back around to our last A/B test comparing a basic marketing video to a totally not basic, interactive video! The results are staggering, hence why we are talking about it again now!
Active vs. Passive
If you want your viewers to become active participants, not just passive observers, when watching your video, Verb’s “tagg” feature allows you to add a clickable call to action on each and every video. “Tagg”ing your video allows your already high-quality marketing video to capitalize on your viewer’s interest when it is at its highest. Did we mention that when viewers click on these taggs, your interactive video does NOT stop playing, allowing your viewer to follow your call to action and continue to listen to you seal the deal? The viewers are active, the leads are active, all because the video is interactive!
Now that you know how it works, your next question probably is, does it actually work? The answer is unwavering… YES… and we have the results to prove it! Our latest A/B testing comparing a basic marketing video without interactivity, to an interactive video, yielded a 1,010% increase in conversion rates with the interactive video!
Wait, what?! Rewind… we will say that again! Our latest A/B testing comparing a basic marketing video without interactivity, to an interactive video, yielded a 1,010% increase in conversion rates with the interactive video! The same video, one with interactivity, one without, and the winner is clear. Not only will our interactive video technology increase conversion rates, but Verb’s built-in CRM system allows us to give you real-time notifications on how the video is performing. Want to know which taggs viewers are clicking on? We can tell you that! Want to know how long viewers are watching your video? We can tell you that! Want to know where and on what devices your viewers are watching from? We can do that, too!
At this point, you are probably asking what can interactive video NOT do?! Well, it can’t make you lose weight, or fix your relationship, or cover jury duty for you. But besides that, interactive video technology is the answer to all of your problems!
For a limited time, our team will add interactivity to your video for FREE! No risk and you can see for yourself the power of interactivity. Check out all the details and how to get started here: https://www.dr2interactive.com/free-trial/