Social media marketing is paving the way for businesses to build brand awareness by engaging potential and existing customers in a conversation. It’s friend-to-friend recommendations and water-cooler chat multiplied by the power of social networks and reporting tools. When done effectively, it can drive new and qualified leads in any market.

Is social media worth investing in? With the rise of Web 2.0, this choice has already been made for you. Social platforms like Facebook and Twitter are growing in popularity, and having a solid social media presence is the key to online success. Customer attraction starts with visibility – and you cannot afford to be an unknown in today’s competitive market place.

Like all marketing, social media needs a strategy. If you don’t have the time or you don’t know where to start, don’t worry - we’ll work with you to build a tailored and customized approach, based on your specific needs and niche market.

Our expertise includes:

• Helping you define your market and goals
• Planning a strategic social media approach to achieve long-term success
• Producing compelling content that will position you as a thought-leader in your industry
• Creating and enhancing online communities and conversations across social media platforms about your brand
• Incorporating a lead generation system in your social media campaign that integrates our CRM system and strategically designed call center
• Managing your social media campaign and brand reputation
• Monitoring your social media platforms consistently to track your campaign's success

Radio

dr²marketing Radio Success Matrix

As radio advertising experts, dr²marketing has tested thousands of radio ad variables, fine-tuning the radio buying process and mastering it first-hand. We provide expert guidance backed by years of experience and data-driven knowledge about the approaches that consistently work in this medium.

dr²marketing will design a multi-faceted approach to consistently replicate success and build profitable radio campaigns for you.

Our expertise includes:

• Planning and execution of a strategic radio campaign
• Live personal endorsements
• Large volume discounted rates with the savings passed on to your company or practice
• Call tracking to monitor results of each radio outlet
• ROI tracking and reporting
• Customized call centers available 24/7
• Customized CRM unique to dr²marketing available to all clients

Television

dr²marketing Television Success Matrix

Television is segmented today more than ever allowing advertisers to reach a more qualified and targeted audience. Whether you prefer broadcast or cable, we recognize the enormous power of television when a message is with combined with bullet-proof marketing and proven direct response techniques.

At dr²marketing, our television campaigns are defined by strategic planning, driven by ROI-measured practices, and fueled by content to trigger consumer behavior.

Our expertise includes:

• Planning and execution designed for your business or practice
• Production services
• Large volume-discounted rates with savings passed on to your company or practice
• Call tracking to monitor results of each network
• ROI tracking and reporting
• Customized call centers available 24/7
• Customized CRM unique to dr²marketing available to all clients

Direct Response Advertising

Whether it's acquiring customers, optimizing existing relationships, or converting consumers into advocates, dr²marketing drives accountable and quantifiable results. We harmonize multiple disciplines – brand research, marketing strategy, campaign execution, and analytics to capture the psychology of behavior. The result? A highly relevant, brand that drives the marketplace reaction toward your business demands.

Research Management

At dr²marketing, we understand that on-going research management is an essential component for the overall success of your brand, from: market analysis, strategic development, creative testing (on and offline), and campaign monitoring and reporting.

It's important to acknowledge that key success factors can, and do, transform over time. Recognizing when these changes occur, how they influence your business model, and how to adapt and respond to them, can greatly influence the success and longevity of your business. This impacts every aspect of the recommendations we make, including changes in marketing strategies, advertising channels, branding, and more.

Media Planning & Buying

• Media Planning

Media planning is an essential step toward identifying which broadcast, online, print, outdoor and/or electronic media outlet is the most effective and efficient way to reach your brand's target audience, while generating the most exposure.

We work closely with you to develop a methodical media plan before a single penny is spent to accurately identify, reach and connect with consumer target groups.

• Media Buying

dr²marketing works on a cost-per-reach basis with national and local media outlets to obtain optimal results for your brand. We can provide more reach, more frequency, and more prominent placement at the same rates large corporations pay.

With our experience, buying power and resources, we're able to make effective choices that yield unprecedented savings and profitability.

Creative

• Comprehensive Campaign Management

dr²marketing offers a level of personalized account management and services that exceed the function of traditional advertising firms. We handle all aspects of your brand's campaign, from concept through completion. We carefully guide you through every phase of the direct response process including scripting, production, access to our CRM system, call center management and reporting.

We support your brand's marketing efforts with the most competitive resources available in the industry today. dr²marketing ensures continuity through every stage of brand development, and the highest level of satisfaction..

• Interactive

In today's marketing environment, functionality says as much about a brand as copy and design. dr²marketing produces work for the Internet and beyond, whether it's social media integration, search engine optimization, online promotions, mobile marketing strategies, email marketing or anything else that might be digital.

Combining a spirit of creativity with a healthy respect for Web standards, we work to connect your brand to your target audiences to engage them through action and interaction. This allows information to be accessed in multiple ways, whether it's searched for, subscribed to, pushed out through feeds, forwarded to friends, or pulled into computers and mobile devices.

Social Influence

Yes, the consumer is in control, and, yes, we all have to master the art of listening to conversations on Facebook, Twitter and other social communities – but our goal is to inspire those communities to build loyalty and generate buzz. You want your audience chatting about you. Tweeting about you. Blogging about you. Promoting you. After all, word-of-mouth-marketing is the most powerful advertising tool in the industry.

Our services combine social media marketing and optimization, extensive market research, original content, and online strategies.

Guaranteed ROI

With over 25 years of direct response experience, we're the market leader in ROI. We combine our industry expertise and extensive relationships throughout the advertising and media community to generate leads that guarantee results.

Ideas and Innovation

dr²marketing leverages emerging media for two fundamental purposes.

The first is to move from interrupting consumers to providing content they actually seek out and talk about.

The second is to harness the accountability that allows us to move in real-time to a better and more productive marketing solution. Our goal is to help lead clients through the changing landscape that is influenced by technology, culture and the economy.

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  D & M Leasing

  
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  TCU Athletics

  
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  ESPN Radio

  
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  Southern Lakes & Leisure

  
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  Advanced Cosmetic Surgery

  
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  Austin Surgical Hospital

  
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  Symbion Healthcare

  
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  Village Specialty Surgical Center

  
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  Mike Mills Wealth Management, LLC

  
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  Summit Alliance Insurance Advisors, LLC

  
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  CREAuction Group

  
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  Microsurgical Spine Center

  
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  South Sound Neurosurgery

  
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  Advanced Bariatric Surgery

  
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  Cash Store

  
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  Texas Land & Lakes

  

How Can We Help?

It has been an honor assisting an impressive client list through the years. Please contact dr²marketing for assistance in reaching your advertising and marketing goals.